Published Tuesday, December 8, 2020 Uber is to sell its autonomous driving unit to start-up Aurora, in a deal designed to accelerate the firm’s attempts to become profitable. The groundwork for this change was laid when a policy change was made in Summer of 2015 that allowed Uber it to track its users while the application was running in the background. Instead, she woke up the next morning in her bed with a condom wrapper on her nightstand. In early June of 2014, three disabled individuals filed a complaint against Uber and Lyft because their cars were not wheelchair accessible. Uber Drivers have sensors in their smartphones that allows Uber to monitor turns, lane changes, and rolling stops. However, a closer look at the technical staff shows only 18 percent of the engineering division identifying as female. Entrepreneur. Whistleblowing: Conflict of Loyalties. Uber Cool: Uber’s Successful Marketing Approach in India. This prevents competitors from using similar interfaces that could cause customer confusion. If Apple users choose to “Never” share their location, they have to manually enter their pick-up address. During this period, the appropriate marketing mix must be determined. Despite these promises and improvements, customers were outraged that Uber forced them to share more location data than they wanted. The price per mile in Los Angeles is 5 cents cheaper. Internal Revenue Service. Retrieved from, Guerin, L. (n.d.). Retrieved from, Trip Safety. Retrieved from, Uber. H. (2016). Lyft, Uber’s strongest competitor, published their diversity numbers June 2017. Despite these remedies, Uber still have trouble broadening their diversity because of the multiple scandals facing the company. Otherwise, customers will not want or need it. When these ladies reported their incidents, they were told that it was his “first offense. There is no doubt Uber provides a convenient alternative to public transportation, however, the safety of its users has repeatedly been called into question. Verge. (2014). “Power Drivers” are awarded $2,000 for logging 60 hours in a week. Accessed April 17, 2020. Founded in 2009, Uber is a ride-sharing platform that connects drivers with passengers. Kalanick needs to set an example, and not simply grow his empire. Accessed April 18, 2020. The 27-year-old claimed that after a night out, she took an Uber to her boyfriend’s house but she never made it. With this update came a request to collect location data up to five minutes after the rider’s trip ended and when the application is running in the background of a smartphone. According to Uber’s official website, part of the company’s “The Road Ahead” plan is to increase accountability: “Accountability is not a one-time thing. As Uber continues to expand outside of the United States, it increases its operational risks. We've received widespread press coverage since 2003, Your purchase is secure and we're rated 4.4/5 on While this makes customers happy, Drivers are not pleased because it cuts into their profits (Dough, 2016). Drivers can set their own hours, but according to David McKee, a Driver from Vista, California, in order to make enough money, you would have to work peak hours- morning rush hour or weekend nights (Shahani, 2017). (2014). Retrieved from, Ramsenthaler, P. (2016). Purchasing decisions and brand reputation are influenced by trademarks. Accessed April 18, 2020. Because of this, there is more competition between Uber drivers and traditional taxis. Uber faces punishment for standing with anti-sexual violence advocates to protect survivors’ right to determine how their information is disclosed. Amit Slinghal was asked to resign because of undisclosed allegations of sexual harassment at his previous job, Google. Common law trade dress protection is granted when “a company’s customer has become familiar with the design of a company’s product, such as the Coca Cola bottle (Ogurchak, 2016).”. Some of these organizations include Historically Black Colleges and Universities and Hispanic Serving Institutions. Instead, it is the shopper's tip that gets reduced. Hawkins. Health Details: Here are just six of the major ethical issues facing the healthcare industry in 2020.Each issued-based section includes related questions that highlight specific challenges that leaders face when making day-to-day medical decisions and far-reaching policies that affect patient health. They are independent contractors. There will be a section of an opinionated conclusion at the end of the paper. In an effort to offer more environmentally friendly services, Uber introduced UberPool, an option that allows riders to share an Uber car with others who are going to a similar destination. In fact, Fowler had a “perfect performance score.” She was later told that performance was not just about the score, it also factors in things outside work and personal things. 49-55). Importantly, you can stop others including competitors from using your copyrighted works or works that are substantially similar to yours (Kroninger, 2015).”. According to the U.S Patent and Trademark Office (USPTO), a utility patent is: “Issued for the invention of a new and useful process, machine, manufacture, or composition of matter, or a new and useful improvement thereof, it generally permits its owner to exclude others from making, using, or selling the invention for a period of up to twenty years from the date of patent application filing, subject to the payment of maintenance fees (Types of Patents, n.d).”, Uber’s utility patents are for their business methods, but since these methods are called into question and being scrutinized, there is a strong possibility that they will lose its protection if faced with a law suit. Retrieved from, Kelly. Uber is a company that disrupted the transportation system. He was later notified that the person who messaged him told him was at an Uber launch party in Chicago. "Independent Contractor (Self-Employed) or Employee?" In light of this, Uber has patented a method that imposes surge prices during peak time. Uber can’t be ethical – its business model won’t allow it October 4, 2017 5.34am EDT. The Merriam-Webster dictionary defines inclusion as “a relation between two classes that exists when all members of the first are also members of the second (Inclusion, 1828).” Uber’s official diversity page encourages Black and Asian diversity, women’s inclusion, Hispanic and Latinos, veterans, support the LGBT community, and celebrates Jewish heritage and faith. M. (2016). The third stage is perhaps the most important one: evaluation. "The History of Uber." J. While this was remedied by requiring Drivers to accept service animals, there are other safety concerns (Kelly, 2016). San Francisco-based tech company Uber was founded in 2009 as a way to connect people in the city who needed rides (but couldn't find taxis) with limousine and town car drivers who wanted to make extra money. The company went public in May 2019 and the stock trades under the ticker symbol UBER. , Today, Uber connects drivers and passengers in 400 cities worldwide and its drivers include, not just professionals, but also average people willing to drive strangers around for a fee. The company launched its UberEats food-delivery app in 2014 and a helicopter taxi-service to JFK airport in New York City in 2019. , Uber has seen a number of competitors, such as Lyft and Via, spring up in the ride-sharing business and the company has faced regulatory issues worldwide. Drivers are completely liable for any damage and injury caused while transporting riders. C. (2014). A blog written by Susan Fowler, a former engineer at Uber, detailed her sexual harassment experience that was initiated by her manager. "Update on AB5." Merriam-Webster. Uber also pledged $3 million for the next three years to organizations that create opportunities for under-represented groups to enter the tech industry. "Form S-1." Since trademarks are like real estate, it can be bought, sold, licensed, or used to secure a loan. These improvements are targeted at markets where reverse geocoding is inaccurate. All work is written to order. Some countries and airports have banned ride-sharing companies altogether. (2015). You can learn more about the standards we follow in producing accurate, unbiased content in our. With a history like this, no wonder customers are hesitant about trusting Uber to honor the “five-minute” agreement that comes with this new update. Uber says they were mentioned in the top 100 Human Rights Campaign’s Corporate Equality Index. The National Law Review. Dissertation Retrieved from This is to ensure the safety of the Driver and their riders. J & Warzel. Uber claimed this permission was needed to provide the “most precise transportation service.” Since “location is at the heart of the Uber experience,” they request riders to provide more information to increase estimated times of arrivals and identifying the best pick-up locations. The use of God View was not monitored and since the application was authorized for “legitimate” business purposes, a strong foundation for misuse was established. No plagiarism, guaranteed! "AB-5 Worker status: employees and independent contractors." As a result, a group called, Electronic Privacy Information Center, filed a complaint with the Federal Trade Commission saying that this was “unlawful and deceptive.” Uber argued that since this information was voluntarily given, they were operating within the law (Hawkins, 2015). Uber is continuously filing utility patents; if this trend continues, it is very likely that by the time the common law trade dress protection has expired, Uber would have changed the design of the user interfaces (Ogurchak, 2016). Aside from the risk of potentially being non-compliant with taxes, Uber drivers face incredible risk when working in cities or countries that have banned the company. Ed Baker, Vice President of Product, resigned after he was reported making out with another staffer, and the company’s CEO, Jeff Jones, resigned after six months because his values did not match with Uber’s culture (Bhuiyan, 2017). Fowler claimed when she joined the engineering team, her manager immediately propositioned her for sex. Drivers are also awarded for accepting 90 percent of requests and completing as many drives as possible. Fowler told him was at an attractive price that will encourage customers to purchase offerings!, if an individual uses Uber as both a User and a,! 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